Website basics - definitions, signs of a quality web presentation

Fuctional graphic design

The key is to help your customer get to the information that he is looking for and find easily and quickly. Wide range of colors and animations can overwhealm and frustrate your customer.

The goal is to help the client easily browse your web pages and keep his attention.

Is your company website really functional?

Does your web presentation comply with the following rules?

• Visitor can figure out what your web site is about in less than 4 seconds
• Website is not using design elements that get in the way of your visitors
• Visitors can figure out how to get to the information
• Visitors know in which level / category they are
• The site navigation is easy to understand
• Graphics and flash are clean, good quality and not distracting

Bad website is worse than no website

Your website represents your company's image. Remember, the cheapest doesn't mean the best.

Do you benefit from your web pages?

Did enought clients react on them? Can they easily browse them?

Here are of the most important characteristics of the quality website.

• Quality content

  The content must make sence, be well arranged and ordered and grammatically correct. That's the only way to gain credibility from your new customers.

• Website position in the search engines

  Good position in the search engines equals traffic at the minimum cost. A great website is useless if nobody can find it. Traffic can be managed by targeted marketing strategy. Believing your web site is your marketing strategy is fals.

• Usebility

  Usebility studies how fast can a human reach the desired information and how friendly is the web page in general. Usebility is the main criterium of a friendly website that will be recommended by users.

• Accessibility

  Errors avoid some users acces or use your pages. Error sites that are unaccessible by users are likely to be unaccessible by the search engines as well. Website validation and multiple browser testing is a necessary routine of every designer. This can make a huge difference in wether your website makes you money or not.

Think like your customer

Do you sell services or information about your company? Evidently the first one. Offer it on your home page. Make money with your website and see your investments pay off.

We do not demonstrate graphical skills. We help you sell your products.